We improved outreach compliance for CAN-SPAM (the U.S. law governing commercial email). Every email sent from the desk now includes an automatic one-click unsubscribe link. When someone opts out, we remove them from your contact list, cancel any scheduled follow-ups, and clear related notes — so you honor unsubscribe requests without manual cleanup. Outreach subject lines are prefixed with “This is an advertisement:” so commercial intent is clear before the recipient opens the message.
Today, prospect contact data comes primarily from WhoisXML reverse WHOIS and per-domain WHOIS lookups — you connect your own API key and pay those providers directly. That model works for domain-owner outreach, but it is a pricier per-credit path when you are building large contact lists (each search page and enrichment lookup consumes DRS credits). We are actively evaluating alternative contact-data services — including AudienceLab and other vendors — that may offer better economics and coverage for services-based outreach, especially local businesses. We will share more once we have a path locked in.
OrangoSEO operates from the United States, so CAN-SPAM is our baseline for U.S. outreach. Canada’s Anti-Spam Legislation (CASL) is separate and stricter — it generally requires consent before sending commercial email to Canadian recipients, and U.S. location alone does not replace CASL when your prospects are in Canada.
We shipped Canadian prospecting in Account Settings → Canadian prospecting (CASL). Until you opt in, .ca and other Canadian domains show organization and registry data but not WHOIS registrant emails. When enabled (with CASL acknowledgment), OrangoSEO uses WhoisXML as the source of truth for domain facts, dates, and WHOIS postal address, then scrapes the business website (homepage, contact, and about pages) for published contact email and physical address. Outreach email for Canadian prospects comes from the website when found — not from WHOIS alone — with the source URL stored for your records.
We also added EU email prospecting limits. GDPR and national ePrivacy rules make unsolicited B2B outreach risky across most EU member states. OrangoSEO currently allows email prospecting for EU prospects only in Finland and France, where conditional B2B outreach may be permitted when relevant and an opt-out is included. For all other EU countries (and .eu domains), Find Prospects and Background Searches still show organization and registry data, but registrant emails are hidden. Country badges and “EU outreach limited (FI/FR only)” messaging appear in search results; adding or sending to restricted EU contacts is blocked in Pipeline and on send. See Account Settings → European Union outreach for the full policy.
We capture mailing addresses on contacts when available from the website or WhoisXML — stored on search results and in Pipeline for future snail-mail use (LOB integration is not live yet, but the address fields are there). Search and background-job results show Source and Mailing address columns, plus CA and country badges where relevant.
When you send from Pipeline or Find Prospects, a Choose email to send dialog lets you pick the initial template (cold intro, custom, or the built-in Moz SEO report) and optionally choose follow-up templates for day 3, day 7, and break-up — instead of the system assuming one default. On the Templates page you can now edit your saved templates and copy any template (including system defaults) to customize a new version — built-in static defaults stay read-only until copied.
We refreshed the main page so it better explains what OrangoSEO is and how the system works before you sign up, tightened the Local Category search form to match the compact Company / Brand layout, and fixed a send error when organization was blank on a contact.
This update is general information, not legal advice — consult qualified counsel for your agency’s obligations in each jurisdiction. Questions or feedback? Email andrew@blueintegrations.com.