Overview
This guide describes how OrangoSEO approaches commercial email outreach and the regions we currently support in the product. It is general information, not legal advice. Laws change and depend on your facts — consult qualified counsel before running campaigns.
OrangoSEO operates from the United States. We build compliance helpers into the desk, but you decide who to email and remain responsible for compliant outreach everywhere you sell.
United States — CAN-SPAM
The CAN-SPAM Act applies to commercial email sent to U.S. recipients. Key expectations include truthful header and subject information, identification of the message as an ad, a valid physical postal address in the message, and a clear way to opt out.
- Subject line: OrangoSEO prefixes outreach subjects with “This is an advertisement:” before your template subject.
- Unsubscribe: Every outreach email includes a one-click unsubscribe link. Opt-outs remove the contact from your pipeline and cancel scheduled follow-ups.
- Your responsibility: Include your physical mailing address in templates where required, use honest subject lines after the advertisement prefix, and do not mail recipients who have opted out.
Canada — CASL
Canada’s Anti-Spam Legislation (CASL) is stricter than CAN-SPAM. Commercial electronic messages to Canadian recipients generally require consent unless a narrow exception applies. U.S. location alone does not satisfy CASL.
- Default behavior: Canadian domains (including .ca) do not show WHOIS registrant emails until you opt in under Account Settings → Canadian prospecting (CASL).
- When enabled: WhoisXML supplies registry facts and WHOIS postal address; we scrape the business website for published contact email and mailing address — not WHOIS email alone.
- Your responsibility: Enable Canadian prospecting only if you understand CASL obligations. Obtain consent where required before sending commercial email.
European Union — GDPR & ePrivacy
Unsolicited B2B email is heavily restricted across most EU member states. National rules vary; consent is often the safer approach.
- Allowed in the desk today: Email prospecting for EU prospects is limited to Finland and France, where conditional B2B outreach may be permitted when directly relevant to the recipient’s role and an opt-out is included.
- Restricted: For all other EU countries and .eu domains, organization and registry data may appear in search results, but registrant emails are hidden. Adding or sending to restricted EU contacts is blocked.
- Your responsibility: Confirm legal grounds before emailing any EU recipient, even in Finland or France.
How we source contact data today
Prospect contact discovery currently relies primarily on WhoisXML reverse WHOIS and per-domain WHOIS lookups using your API key. Each search page and enrichment consumes provider credits — a workable model for targeted domain-owner outreach, but pricier at scale than list-based contact vendors.
We are evaluating alternative contact-data services (including AudienceLab and others) that may improve economics and coverage for services-based outreach, especially local businesses. Product behavior may change as we integrate new sources.
Best practices in the desk
- Send only when your offer is relevant to the recipient’s business or role.
- Use send throttling in Account Settings to protect domain reputation.
- Honor unsubscribes immediately — the desk automates removal and follow-up cancellation.
- Keep templates truthful; do not impersonate others or misrepresent affiliation.
- Review Account Settings for Canadian prospecting and EU outreach policies before large campaigns.
Questions
Product or policy questions: andrew@blueintegrations.com. For legal obligations in your market, consult a qualified attorney.
See also: Terms of Use · Product updates