One place to find SEO clients,
send credible outreach,
and close the deal.
OrangoSEO is a web-based sales desk built for SEO agencies and freelancers. It helps you discover website owners, email them with real Moz metrics and audit data, follow up automatically, and track deals through to signed clients — without juggling spreadsheets, inboxes, and half a dozen separate tools.
90 days free · then $20/month for desk access · you connect your own Moz & WhoisXML accounts
What problem does it solve?
Most SEO sellers lose time on:
- Hunting for decision-maker emails manually
- Copy-pasting DA/PA into cold emails
- Forgetting day 3 and day 7 follow-ups
- Rebuilding the same pitch deck for every prospect
OrangoSEO connects prospecting → outreach → pipeline → proposals in one workflow.
What is OrangoSEO?
A complete SEO sales workflow — not an rank tracker, not a full agency CRM replacement, but the desk you sit at to win new SEO business.
You bring your Moz API credentials (for authority scores, keywords, and link data) and your WhoisXML key (for reverse WHOIS prospect search). OrangoSEO is the glue: it turns that data into contact lists, personalized emails, follow-up sequences, site audits, competitive comparisons, and tiered proposals.
Every user gets their own account, pipeline, templates, and integrations. Billing is for access to the desk software; Moz and WhoisXML usage is billed directly by those providers. Outreach emails include a built-in unsubscribe link so recipients can opt out instantly — a core requirement for CAN-SPAM compliance in commercial email.
Who it's for: solo SEO consultants, small agencies, and outreach teams who sell recurring SEO services and need a repeatable way to fill the top of the funnel.
Who it's not for: enterprise teams needing white-glove fulfillment project management, or anyone expecting fully automated local business listings (local category search uses WHOIS data — we're actively improving coverage).
What the desk does for you
Four connected areas — each step feeds the next.
Find prospects
Company / brand search — enter a business name or keyword (e.g. "SpaceX", "jewelry") and search public WHOIS records for matching domains and registrant emails.
Local category search — combine a keyword with city/state to find domains registered by businesses in that niche and area.
Estimate → search → background fetch — preview result counts for free, load a quick list in the browser, or queue a background worker to pull thousands of domains with contact enrichment via cron. Bulk-add rows with emails straight into your pipeline.
Outreach with proof
Send HTML SEO reports pulled from your Moz account: Domain Authority, Page Authority, linking domains, spam score, top keywords, and keyword opportunity gaps.
Layer in competitive analysis — list a prospect's rivals and show side-by-side authority and keyword gaps so your email isn't generic fluff.
Use editable templates (intro, day 3, day 7, break-up), throttle sends, and add Calendly and agency links. Every email includes a one-click unsubscribe link — a CAN-SPAM requirement — and opt-outs remove the contact and cancel follow-ups automatically. Learn more about compliance.
Pipeline & follow-ups
Contacts live in a simple CRM with stages (new, contacted, replied, won, lost), notes, deal value, and follow-up dates.
The SEO Desk dashboard shows pipeline value, emails sent, due follow-ups, and template performance.
When you send an intro from the pipeline, OrangoSEO can auto-schedule day 3 and day 7 follow-ups — so leads don't go cold while you're busy delivering for clients.
Win & retain
Run PageSpeed / on-page audits on prospect sites and cite real scores in your pitch. Track keywords over time for domains you're pursuing or already won.
Build tiered proposals (good / better / best packages), mark deals won, and move accounts into a client workspace to monitor Moz progress.
Hook up Zapier for contact-added and email-sent events if you want to push data into your existing stack.
How it helps you sell SEO
Concrete outcomes, not buzzwords.
Save hours on prospecting
Reverse WHOIS plus background workers replace manual domain hunting. You get emails and org names without opening ten tabs.
Sound credible on first contact
Every outreach email can include live Moz metrics, keyword snapshots, and competitor gaps — data the prospect can't dismiss as boilerplate.
Never drop a lead
Automated follow-up sequences and a visible pipeline mean fewer "I meant to email them back" moments.
Close with structure
Audits and tiered proposals give you a professional path from cold email to signed retainer.
Your keys, your brand
Per-user Moz, WhoisXML, SMTP, Calendly, and white-label name — you control costs and how emails appear.
CAN-SPAM ready outreach
One-click unsubscribe on every email — required under U.S. CAN-SPAM. Opt-outs remove contacts and stop follow-ups without manual cleanup. See how compliance works.
Low desk cost
90 days free, then $20/month for the software. No per-seat Moz markup from us.
CAN-SPAM ready outreach
U.S. commercial email has rules. OrangoSEO bakes in the parts we can automate.
What is CAN-SPAM?
The CAN-SPAM Act is U.S. federal law for commercial email. It requires honest subject lines, clear sender identification, a valid physical postal address in the message, and a simple way for recipients to stop future mail.
OrangoSEO operates from the United States, so CAN-SPAM is our baseline for U.S. prospecting. You still choose what to send and are responsible for truthful content — the desk helps you honor opt-outs automatically.
What the desk does for you
- Subject lines prefixed with “This is an advertisement:”
- One-click unsubscribe appended to every outreach email
- Opt-outs remove the contact from your pipeline
- Scheduled day 3, day 7, and break-up follow-ups are cancelled on unsubscribe
- Send throttling to protect deliverability
Canada (CASL) and EU rules are stricter — we limit Canadian and EU contacts where required (e.g. website-only contacts for .ca, EU prospecting limited to Finland and France). See our Spam Etiquette guide and Terms of Use, or product updates for details.
A typical workflow
From zero to signed client in one desk.
Search & add contacts
Run a company or local category search. Estimate the list size, fetch domains (quick or background), and add rows with valid emails to your pipeline.
Send a Moz-powered intro
Fire a personalized SEO report email with metrics, keywords, and optional competitor comparison. Follow-ups queue automatically.
Audit, propose, win
Run a site audit, send a tiered proposal, mark the deal won, and track the client in your workspace.
90 days free, then $20/month
Full access to the OrangoSEO desk — everything described on this page.
- Reverse WHOIS prospect search (estimate, quick list, background workers)
- Company / brand & local category search
- Moz-powered SEO report emails & templates
- Pipeline CRM with day 3 / 7 follow-ups
- Keyword research, tracking & opportunity gaps
- Competitive analysis vs listed rivals
- PageSpeed site audits & proposal builder
- CAN-SPAM compliant outreach with one-click unsubscribe
- Client workspace, Zapier & send throttling
- Per-user API keys & outreach mail settings
You bring your own Moz API and WhoisXML keys (billed by those providers, not us).
Try the desk free for 90 days
See if OrangoSEO fits how you sell SEO. No credit card required to start — connect Moz and WhoisXML when you're ready to search and send.
Get Started Free Sign InProduct updates · Questions? andrew@blueintegrations.com